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Podcasts
Hosted for leaders who value calm, deliberate strategy over reactive trends. We bring together seasoned executives and next-generation digital practitioners to dissect real-world marketing challenges.
Latest Episode
EP. 4
From Creativity to Business Impact: Rohit Dadwal on What Makes Marketing Matter
In this episode of Digital Primer, Ibarra Villaseran speaks with Rohit Dadwal, CEO of Marketing + Media Alliance Asia Pacific and Global Head of SMARTIES Worldwide. Drawing on nearly three decades of leadership in digital marketing, technology, and business transformation, Rohit shares a regional and global perspective on creativity, effectiveness, innovation, and the fundamentals behind great marketing.
As marketing is able to build that relationship with the consumer, it can start to drive the growth for the business.
Other Episodes
EP. 1
The PANATA of Modern Advertising: Creativity with Purpose
A conversation with leaders on what actually moves the needle.
EP. 2
Beyond Demographics: Philip Tiongson on Data-Driven Hyper-Personalized Marketing
A conversation with leaders on what actually moves the needle.
EP. 3
Evolve for the Customer: Timeless Marketing with Joaquin “Jonjon” San Agustin
A conversation with leaders on what actually moves the needle.
EP. 4
From Creativity to Business Impact: Rohit Dadwal on What Makes Marketing Matter
A conversation with leaders on what actually moves the needle.
EP. 4
Airing soon
A conversation with leaders on what actually moves the needle.
Articles
Pragmatic guides, analytical breakdowns, and commentary on modern digital strategy.
Evolve for the Customer: Timeless Marketing with Joaquin “Jonjon” San Agustin
Featured ArticleDigital marketing changes quickly. Platforms evolve, consumer behavior shifts, and new technology constantly changes how brands create, distribute, and measure their work. But for Jonjon San Agustin, Head of Marketing for SM Supermalls, the principles underneath effective marketing have changed far less. In a conversation with Digital Primer host Ibarra Villaseran, Jonjon traced a career…
Read the Latest
Evolve for the Customer: Timeless Marketing with Joaquin “Jonjon” San Agustin
Digital marketing changes quickly. Platforms evolve, consumer behavior shifts, and new technology constantly changes how brands create, distribute, and measure their work. But for Jonjon San Agustin, Head of Marketing for SM Supermalls, the principles underneath effective marketing have changed far less. In a conversation with Digital Primer host Ibarra Villaseran, Jonjon traced a career…
Read moreThe Power of Intent: Why Search Still Matters for Business Growth
Digital marketing gives businesses more ways to reach customers than ever before. But reach alone does not tell us whether someone is actually interested in what we offer. That is why I continue to place considerable importance on intent. I was once presenting digital strategy to a room of senior executives when a discussion about…
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The Filipino Consumer Is Already Digital. Businesses Need to Catch Up
Digital transformation is often discussed as something businesses need to prepare for. But when we look at how Filipinos already research, communicate, consume content, and make purchasing decisions, the transition has largely happened on the customer side. The question is whether businesses have adapted with the same discipline. When I discussed the Philippine digital economy…
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Research
Access original research, market observations, and strategic perspectives that help you make informed marketing decisions in a changing digital landscape.
From Signals to Evidence: When Is Informal Feedback No Longer Enough?
Featured ResearchWhen did you last talk to your consumer? Not through a dashboard, a report or a presentation from your research agency. When did you last hear directly from the people buying, using, considering - or rejecting - your brand? Marketers should never stop asking questions themselves and talking directly with their consumers. Go on trade…
Read moreThe Question Behind the Question: Are We Asking the Right Questions?
Featured ResearchResearch does not begin with a questionnaire. It begins with curiosity about what is happening. Too often, when marketers feel they need research, the instinct is to start building an information list: awareness, usage, brand perceptions, purchase drivers, media habits, satisfaction, competitor usage - and before long, the list becomes very long. But an information…
Read moreContributors
Digital Primer is authored by seasoned marketing strategists, technical directors, and commercial advisors. Our contributors are united by a common philosophy: digital marketing does not need to be chaotic to be effective.
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