Germaine Reyes

Germaine Reyes is the President and CEO of Synergy Market Research + Strategic Consultancy, a research and management consulting company and the exclusive Philippine partner of YouGov. A recognized industry leader, she is known for translating data and insights into strategic perspectives that help business and marketing leaders make better decisions. In 2025, she was named an Insights250 Award winner, a global recognition supported by ESOMAR and mTab. In 2026, her work was further recognized with Gold at the ESOMAR Research Impact Awards and the International Stevie Awards for Best Use of Data to Drive Brand Strategy.