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Digital marketing keeps changing, but good decisions still start with sound thinking.
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From Creativity to Business Impact: Rohit Dadwal on What Makes Marketing Matter
In this episode of Digital Primer, Ibarra Villaseran speaks with Rohit Dadwal, CEO of Marketing + Media Alliance Asia Pacific and Global Head of SMARTIES Worldwide. Drawing on nearly three decades of leadership in digital marketing, technology, and business transformation, Rohit shares a regional and global perspective on creativity, effectiveness, innovation, and the fundamentals behind…
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Evolve for the Customer: Timeless Marketing with Joaquin “Jonjon” San Agustin
Beyond Demographics: Philip Tiongson on Data-Driven Hyper-Personalized Marketing
Media strategist and analytics expert Philip Tiongson dives into the evolution of digital marketing—moving beyond basic demographics to data-driven, hyper-personalized strategies. He unpacks the power of audience insights, mobile behavior analysis, and interest-based targeting to fuel impactful campaigns. From leveraging platform algorithms to merging brand and agency data for deeper audience understanding, this episode offers…
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