Ep. 04: From Creativity to Business Impact: Rohit Dadwal on What Makes Marketing Matter
October 1, 2026
Show Notes
What separates marketing that simply gets noticed from marketing that delivers genuine business impact?
In this episode of Digital Primer, Ibarra Villaseran speaks with Rohit Dadwal, CEO of Marketing + Media Alliance Asia Pacific and Global Head of SMARTIES Worldwide. Drawing on nearly three decades of leadership in digital marketing, technology, and business transformation, Rohit shares a regional and global perspective on creativity, effectiveness, innovation, and the fundamentals behind great marketing.
It’s a practical conversation about turning bold ideas into measurable growth, navigating a rapidly evolving industry, and preparing the next generation of marketers to create work that truly matters.
Featured Guest
Rohit DadwalMarketing + Media Alliance
Rohit Dadwal is CEO & BOD of Marketing + Media Alliance (MMA) Asia Pacific and Global Head of SMARTIES Worldwide. With three decades in marketing, technology, and business transformation, he drives the organization's growth and fostering partnerships with multiple leading brands and stakeholders.
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