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Podcasts
Hosted for leaders who value calm, deliberate strategy over reactive trends. We bring together seasoned executives and next-generation digital practitioners to dissect real-world marketing challenges.
Latest Episode
EP. 2
Beyond Demographics: Philip Tiongson on Data-Driven Hyper-Personalized Marketing
Media strategist and analytics expert Philip Tiongson dives into the evolution of digital marketing—moving beyond basic demographics to data-driven, hyper-personalized strategies. He unpacks the power of audience insights, mobile behavior analysis, and interest-based targeting to fuel impactful campaigns. From leveraging platform algorithms to merging brand and agency data for deeper audience understanding, this episode offers strategic tips for agencies, marketers, and entrepreneurs alike. Perfect for those aiming to boost engagement, increase ROI, and future-proof their digital marketing efforts.
I am a proponent of beyond demographic targeting because I think that it is the holistic way of looking at target audiences. In addition to that, it's also a jump off point for more creative media executions and creative messaging.
Other Episodes
EP. 1
The PANATA of Modern Advertising: Creativity with Purpose
A conversation with leaders on what actually moves the needle.
EP. 2
Beyond Demographics: Philip Tiongson on Data-Driven Hyper-Personalized Marketing
A conversation with leaders on what actually moves the needle.
EP. 3
Airing soon
A conversation with leaders on what actually moves the needle.
EP. 4
Airing soon
A conversation with leaders on what actually moves the needle.
Articles
Pragmatic guides, analytical breakdowns, and commentary on modern digital strategy.
The Power of Intent: Why Search Still Matters for Business Growth
Featured ArticleDigital marketing gives businesses more ways to reach customers than ever before. But reach alone does not tell us whether someone is actually interested in what we offer. That is why I continue to place considerable importance on intent. I was once presenting digital strategy to a room of senior executives when a discussion about…
Read the Latest
The Power of Intent: Why Search Still Matters for Business Growth
Digital marketing gives businesses more ways to reach customers than ever before. But reach alone does not tell us whether someone is actually interested in what we offer. That is why I continue to place considerable importance on intent. I was once presenting digital strategy to a room of senior executives when a discussion about…
Read moreThe Filipino Consumer Is Already Digital. Businesses Need to Catch Up
Digital transformation is often discussed as something businesses need to prepare for. But when we look at how Filipinos already research, communicate, consume content, and make purchasing decisions, the transition has largely happened on the customer side. The question is whether businesses have adapted with the same discipline. When I discussed the Philippine digital economy…
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Digital Marketing Works Better When You Start With Intent
Digital marketing changes quickly. Platforms evolve, customer habits shift, and new technologies continually give businesses more ways to reach people. But amid all that change, I keep coming back to one fundamental question: What is the customer trying to do? That question matters because digital marketing becomes far easier to understand when we begin with…
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Contributors
Digital Primer is authored by seasoned marketing strategists, technical directors, and commercial advisors. Our contributors are united by a common philosophy: digital marketing does not need to be chaotic to be effective.
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