Digital Primer Welcomes MMA APAC CEO Rohit Dadwal Ahead of MMA IMPACT Philippines 2026
MANILA, Philippines — September 30, 2026 — Digital Primer welcomes Rohit Dadwal, CEO of Marketing + Media Alliance Asia Pacific and Global Head of SMARTIES Worldwide, for a timely conversation on what it takes to create marketing that delivers genuine business impact.
In the new episode, “From Creativity to Business Impact: Rohit Dadwal on What Makes Marketing Matter,” Dadwal joins Digital Primer host Ibarra to explore the changing expectations placed on marketers, the relationship between creativity and effectiveness, and the enduring fundamentals that remain essential amid rapid advances in technology, data, and artificial intelligence.
With nearly three decades of experience spanning digital marketing, technology, and business transformation, Dadwal brings a regional and global perspective to the conversation. As CEO of MMA Asia Pacific, he leads the alliance’s growth across the region. He also oversees SMARTIES Worldwide, an awards program recognizing marketing creativity, effectiveness, innovation, and measurable business impact.
The episode arrives ahead of MMA IMPACT Philippines 2026, taking place on October 6, 2026, at Shangri-La The Fort in Manila.
Built around the theme “Advancing Marketers’ Ability to Create Value,” the one-day gathering will bring together leading Philippine and regional marketing executives to examine how marketing can contribute more directly to growth, margin, retention, and enterprise value.
Dadwal is scheduled to open the conference with the keynote “Advancing Marketers’ Ability to Create Value: MMA Has a Plan.” His session will examine how data intelligence, behavioral science, and predictive analytics are moving marketing leadership from opinion-led decision-making toward more consistent, evidence-based approaches.
The conference will be followed that evening by the 2026 SMARTIES Philippines Celebration of Marketing Excellence, honoring campaigns that have demonstrated outstanding creativity, innovation, effectiveness, and industry impact.
“Rohit brings the kind of regional perspective and practical wisdom that Digital Primer was created to share,” said Ibarra, host of Digital Primer. “As the industry prepares to gather for MMA IMPACT Philippines, this conversation offers marketers a valuable opportunity to reflect on how we can combine creativity, evidence, and sound fundamentals to create work that truly matters.”
The guest appearance and upcoming event reflect a shared focus on strengthening the marketing profession and equipping its next generation of leaders with the judgment, knowledge, and confidence to navigate a rapidly changing industry.
The episode will be available beginning October 1, 2026 on Spotify.
Listen to the episode:
Learn more about MMA IMPACT Philippines 2026.
About Digital Primer
Digital Primer is a podcast and content platform dedicated to preserving and passing on the hard-earned lessons of experienced marketing practitioners. Through candid conversations and practical perspectives, it helps current and emerging marketers navigate constant change without losing sight of the fundamentals that drive sound decisions and sustainable growth.
About Rohit Dadwal
Rohit Dadwal is CEO of Marketing + Media Alliance Asia Pacific, a member of its regional board of directors, and Global Head of SMARTIES Worldwide. An industry advocate with nearly three decades of experience, he works with leading marketers and organizations across the region to advance marketing transformation, capability building, and business growth.
