CDM and Digital Primer Partner to Expand Access to Practical Marketing Education
MANILA, PHILIPPINES — September 24, 2026 — Certified Digital Marketer (CDM) and Digital Primer are joining forces to connect structured marketing education with real-world industry experience, cross-sharing content and learning opportunities across their respective communities.
The collaboration aligns CDM’s established training network with Digital Primer’s practitioner-focused podcasts and articles. Through the partnership, Digital Primer will champion CDM’s certification courses, highlighting formal education alongside the real-world discussions and case studies featured on its channels. Simultaneously, CDM will share Digital Primer’s content across its broader community of students and alumni to give marketers a rounded view of the industry.
“Marketing tactics evolve rapidly, but core strategic thinking stays constant,” said Hans Roxas-Chua, President of CDM. “We’re partnering with Digital Primer to give marketers a complete perspective. Our certification programs establish the strategic framework, while Digital Primer’s discussions show how those principles play out in everyday business decisions.”
Digital Primer was founded to preserve and pass on practical insights from experienced professionals. By pairing core marketing principles with current industry challenges, the platform helps marketers learn from the decisions and experiences of seasoned practitioners.
“A strong certification gives marketers a clear roadmap, while field experience shows how to adapt when conditions change,” said Ibarra Villaseran, host of Digital Primer. “By sharing content across both platforms, we can connect more marketers with CDM’s structured courses while offering our candid conversations as a useful companion to their learning.”
Through this partnership, both organizations will actively engage their combined communities to reach more marketers. Digital Primer will run awareness initiatives promoting CDM’s certification programs, while both platforms will distribute podcast episodes and articles that explore the intersection of formal education and hands-on experience. By cross-sharing these practitioner perspectives—featuring insights from active marketing leaders, educators, and researchers—across CDM’s extensive network of alumni and Digital Primer’s community, the partnership ensures professionals receive both the theory and the unvarnished reality of the job.
The initiative aims to build confidence and self-reliance among marketers navigating rapid industry shifts. “Disruption isn’t going away,” Villaseran added. “Our goal is to help marketers build both the technical grounding and the judgment to navigate it effectively.”
Updates and joint content will be rolled out across the official channels of both CDM and Digital Primer in the coming weeks.
About Certified Digital Marketer
Certified Digital Marketer (CDM) provides digital marketing training, professional certification, and customized learning programs for individuals and organizations. CDM works closely with active practitioners to help learners translate digital strategy into tangible business results.
Learn more at www.cdm.ph.
About Digital Primer
Digital Primer is a marketing content platform built around real-world conversations and foundational principles. Through podcasts, articles, and industry collaborations, it provides a space for experienced marketers to share lessons that help guide the industry’s next generation.
Follow Digital Primer at www.facebook.com/DigitalPrimerPH.
Media Contact
Ella A. Bugayong-Pabellano