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Digital marketing keeps changing, but good decisions still start with sound thinking.
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Beyond Demographics: Philip Tiongson on Data-Driven Hyper-Personalized Marketing
Media strategist and analytics expert Philip Tiongson dives into the evolution of digital marketing—moving beyond basic demographics to data-driven, hyper-personalized strategies. He unpacks the power of audience insights, mobile behavior analysis, and interest-based targeting to fuel impactful campaigns. From leveraging platform algorithms to merging brand and agency data for deeper audience understanding, this episode offers…
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The PANATA of Modern Advertising: Creativity with Purpose
In this episode, host Ibarra Villaseran sits down with advertising industry veteran Chrissy Roa, Communications Head of AyalaLand and current PANA President. Chrissy shares her inspiring journey—from her roots in advertising, to pausing her career to focus on family, and eventually coming full circle as a client-side leader. Together, they explore how today’s advertisers can…
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