Philip Tiongson

Philip Tiongson is a seasoned marketing strategist, researcher, and analytics leader with a career spanning traditional media, digital strategy, and marketing science. Starting in traditional advertising in the mid-1990s and evolving alongside modern digital measurement, Philip champions a human-centric approach that looks beyond basic demographics to understand audiences as people first. He advocates for combining advanced technology—such as AI and hyper-personalization—with sharp, strategic thinking.