Post-Website Relaunch Visibility Boost Through Strategic Search Engine Optimization

Clothing company with over 30 years in the market.

With over 50 brick-and-mortar stores, the client wanted to extend its established retail presence into e-commerce. The website needed to make products and promotions easy to find and purchase while giving existing and new customers another way to engage with the brand.

The e-commerce platform provided that foundation, supported by organic and paid activity across Facebook and Instagram to bring relevant traffic to the website. The focus was to connect the client’s established offline presence with a more accessible online shopping experience.

The website was built around clear product presentation, straightforward navigation, and reliable performance. Page speed was improved through website clean-up, while product availability was maintained to give customers a more dependable shopping experience.

Organic social media content and targeted advertising across Facebook and Instagram supported the website by bringing products and promotions in front of relevant audiences. Rather than treating the website and social channels separately, each played a clear role in helping customers discover products and complete their purchases online.

• Grew online sales by almost 400% in the first year of launch
• Improved customer service and getting new customers, lowering returns by almost 80% versus previous year
• Improved customer loyalty with a 5% growth in returning customers
• Reached international market and grew US audience by almost 50%