Improving Visibility Through Strategic Search Engine Optimization After A Website Relaunch

A leading machine learning company in the US with over 20 years of experience in the Market

The client maintained two (2) websites that presented different areas of the business. In 2022, Fortify Digital was tasked with consolidating both into a single website that could better represent the client’s full range of services.

The website relaunch brought SEO into the development process from the start. Fortify Digital worked alongside the development and creative teams to make sure the new website was structured for search visibility while remaining clear and easy for users to navigate.

SEO efforts focused on getting the fundamentals right across on-page, off-page, and technical optimization. On-page work included the monthly release of articles to support relevant search terms, while link building supplemented the work through placements on relevant websites. Technical improvements focused on site performance, including keeping page speeds within established standards.

Google Ads supported the SEO work by bringing additional qualified traffic to the website and creating more opportunities for lead generation while organic visibility continued to develop.

• Almost 6,000 average monthly users across all channels
• About 40% of users are from organic search
• Ranked in ~1,000 keywords
• Delivered over 200 leads