The SEO Landscape
SEO professionals and brands are usually on the lookout for what's the latest Google Broad Core Algorithm Updates (BCAUs). While updates have been consistent throughout the months and years, the new challenge is GEO or generative engine optimization.
What's GEO?
Generative Engine Optimization is a digital marketing strategy that optimizes your website with the goal of appearing in search results of AI-powered tools such as ChatGPT, Gemini, Google AIO (AI Overviews) to name a few.
SEO vs GEO
What's the difference between SEO and GEO? Which is better, SEO or GEO? In a nutshell, SEO uses techniques to rank high in traditional search engine results pages (SERPs) while GEO uses techniques to appear in AI-powered tools. Instead of looking at it exclusively, consider both can be equally valuable to your digital marketing strategy.
The Present and the Future
Not everyone uses generative AI tools yet, nor does every keyword appear in AI Overviews. With the growth of AI, we recommend integrating GEO into your digital marketing strategy to help your brand's chances of being discoverable and cited.
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