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From Zero to First Page – How Our Collaborative SEO Strategy Transformed a Client’s Online Presence

Health & Wellness

Fdm case study from zero to first page

Overview

Client

A small business specializing in liquid probiotics, challenged with online visibility and minimal organic traffic.

Case Background

Despite having a well-designed website, the client faced significant SEO challenges, including:

  • Low organic traffic and search rankings
  • Weak backlink profile with minimal domain authority
  • Lack of an optimized content strategy
  • Technical SEO issues affecting performance

Strategy

  1. Comprehensive SEO Audit & Competitive Analysis
    • Used SEMrush, Ahrefs, and Google Search Console to identify technical and content gaps.
    • Found issues such as duplicate content, missing meta descriptions, and slow page speed.
  2. Keyword Research & Content Optimization
    • Identified high-intent transactional, informational, and branded keywords.
    • Created high-quality blog content, optimized product pages, and developed pillar pages.
  3. Technical SEO Enhancements
    • Improved site speed through image compression.
    • Implemented structured data for better search visibility.
    • Ensured mobile-friendliness and technical optimizations.
  4. On-Page & Off-Page SEO Improvements
    • Optimized meta titles, descriptions, headers, and CTAs.
    • Strengthened domain authority through strategic link-building campaigns.
  5. Monitoring & Continuous Optimization
    • Used Google Analytics and Search Console to track performance.
    • Adjusted strategies based on real-time data for consistent improvements.

Outcome

Within six months, the client achieved:

  • 420% increase in organic traffic
  • 10+ unbranded keywords ranked on Google’s first page
  • Expanded keyword rankings in international markets

Impact Created

420%

Organic Traffic

10+

Keywords on Google’s First Page